12-12-2011
DIGITAL INSURANCE ACQUIRES SOUTH FLORIDA'S KELLOGG SMITH
Leading Miami‐based Firm Joins Digital Benefit Advisors, A
Game‐Changing National Organization That Will Enhance Client
Capabilities
ATLANTA - December 12, 2011
Digital Insurance (www.digitalinsurance.com) the
nation's fastest-growing employee benefits agency, has acquired
Kellogg Smith of Miami, Fla., delivering Digital a market
stronghold in the South Florida area. Kellogg Smith will now
operate under the auspices Digital Benefit Advisors (DBA), a
division of Digital Insurance, becoming the eleventh firm
nationally to join the innovative network.
"Principals Katy Kellogg and Mike Smith provide clients a highly
consultative approach to employee benefits that has engendered
considerable success over the years," says Mike Sullivan, executive
vice president and chief marketing officer of Digital Insurance.
"They are tremendous additions to our team and national presence;
while Digital's operational excellence will enhance the services
they offer." Agency principals, Katy Kellogg and Mike Smith, and
their employees will join Digital Benefit Advisors, and continue to
provide day‐to‐day service and benefit guidance to their employer
groups in South Florida.
"The cultural fit and like‐minded value proposition made our
merger with Digital a natural progression in our agency's
development and enable us to be part of a game‐changing dynamic in
the national health care and employee benefits market," says agency
founder Katy Kellogg. "By joining forces with Digital, we become an
even stronger partner for our clients through additional resources,
technology, compliance, wellness and employee advocacy."
Established in 1993, Kellogg Smith serves South Florida, including
greater Miami and Fort Lauderdale.
Digital Benefit Advisors delivers a powerful new approach to
employee benefits by combining the commitment of experienced, local
market advisors with the sophisticated technology and innovative
resources of a respected national company. Employers receive access
to a broader variety of carriers, dynamic tools, proprietary
products and the ability to effectively navigate the complexities
of health care reform.
"While the vast majority in our industry approach health care
reform with a traditional mindset, Digital Benefit Advisors is
creating an innovative, collaborative network with the resources
that enable local firms to contribute to our mutual growth and
thrive," says Sullivan. "We are seeking select partners, like
Kellogg Smith, which have a tradition of success and a desire to
create a business that will best serve clients challenged by
tomorrow's market demands."
About Digital Insurance
Digital Insurance (www.digitalinsurance.com) the
nation's fastest-growing employee benefits agency, delivers
unmatched capabilities and a progressive approach to a marketplace
demanding evolution. An unparalleled technology platform transforms
the benefits experience, amplifies operational efficiencies and
enriches communications to simplify the health care journey. The
company's scale, leadership and resources create distinct
opportunities for industry innovation. With an adaptive culture
that embraces change, the privately held firm is positioned for
enduring success.
