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In The News

2012

The business plan behind 50% growth in tough times
Employee Benefit Adviser Feb 2012
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Get Real: A Fresh Approach for a New Year
LifeHealthpro January 2012
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2011

Mike Sullivan What I've learned - Benefits Selling Magazine - 12 2011
Benefits Selling Magazine December 2011
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The Merger Are You in It for Love - Life Health Pro December 2011
Life Health Pro December 2011
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The Key to Future Success? Disruptive Innovation.
LifeHealthPro's November 2011
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Employers Scramble for Health Plan Strategies
Atlanta Business Chronicle, November 18, 2011
Ever-rising costs of care, new regulations, and uncertainty about the future are causing businesses that provide their employees with health insurance coverage to scramble for strategies that help them control the cost of their share of premiums.
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Cablevision And Sprint Bring Optimum Business Benefits To Nearly
60 New York Metro Area Locations

Bethpage, New York (PRWEB) November 10, 2011
Cablevision Systems Corp. (NYSE: CVC) announced today the extension of its Optimum Business Benefits offer with Sprint (NYSE: S) to nearly 60 Sprint stores in New Jersey, New York and Connecticut.
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Insurance reflects U.S. society: a few, elite agencies surpass others
Insurance & Financial Advisor, October, 2011
Employee benefits agencies must invest in remodeling their business to survive
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Atlanta Company Buys Raleigh Firm
News Observer.com, September 14, 2011
An Atlanta company has expanded its presence in Raleigh by acquiring TriSure Benefit Advisors.
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Building a Team for the Future
Agent's Sales Journal, September 1, 2011
It's wondrous when Cinderella's slipper fits a lesser-known or underdog athlete. But when the elusive footwear snugly fits an entire team, it can captivate the attention of a nation.
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A Tale of Two Agencies
Agent's Sales Journal, August 29, 2011
According to ASJ's 2011 Employee Benefits Market Study, benefits agents are increasingly concerned about how health care reform will change their business.
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In This Together
Life & Health National Underwriter, August 22, 2011
A CO-OP is supposed to be a nonprofit, tax-exempt, member-owned health insurer that will sell individual and family health insurance through the new health insurance exchanges that are set to open in 2014.
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Arizona Behind Other States In Creating Insurance Exchanges
Phoenix Business Journal, August 12, 2011
Arizona is in a precarious position when it comes to the new U.S. health care laws.
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Taming The Monster of Change
Employee Benefit Adviser, August 1, 2011
How carrier dynamics and emerging technologies will redefine the way you make a living.
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True Confessions: Thoughts We're Afraid to Say Aloud
Agent's Sales Journal, July 13, 2011
Heartfelt truths regarding the changing health care industry.
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Benefits Suite Serves Small and Medium-Size Employers
Advisor Today, July/August 2011
A new suite of benefits products available from Digital Insurance Inc. offers guaraneteed issue on disability, critical illness and accidental injury policies for small and medium-size employers. Because these features are usually only available to large companies, this launch offers true purchasing power to an underserved market.
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Down Economy Doesn't Slow These Fast-Growing Companies :
ACG Atlanta, July 2011
In good times or bad, a company's success depends on having the
right people. The worse the economy, the better the people must be, especially at the top. And that's why Georgia's fastest growing middlemarket companies for 2011 are not only thriving and growing, but doing so at mind-boggling speed.
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Strategic Benefits Consultants teams with Digital Insurance :
Phoenix Business Journal, June 8, 2011
Strategic Benefits Consultants, an independent brokerage firm based in Scottsdale, has joined forces with Atlanta-based Digital Insurance Inc.
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The Producers : Leader's Edge, June 2011
Healthcare reform forces a paradigm shift on benefits brokers : from salesmen to consultants, from commissions to fees.
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Health Insurance : An In-Between Time :
GeorgiaTrend, June 2011
A year after sweeping federal healthcare legislation passed, public opinion remains divided. Georgia and other states are testing the constitutionality in federal court, while insurance companies and providers are preparing for changes.
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Covering all bases: Preparing for open enrollment, part 2 :
Employee Benefit News, June 2011
The second article in the Preparing for Open Enrollment series, that features readers' advice for improving this perennial event.
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Bill allows Georgia residents to purchase out-of-state policies :
Employee Benefit Adviser, May 31, 2011
Georgia Gov. Nathan Deal (R) has signed into law a bill that allows state residents to purchase individual health insurance policies across state lines.
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New Optimum Business Benefits Offer from Digital Insurance Simplifies Health Care for Small Business Owners : PRWEB, May 9, 2011
Optimum Business customers gain no-fee consulting for healthcare benefit management.
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Stable Condition :
Could disability insurance become the new go-to market for health agents?
National Underwriter, May 9, 2011
Disability Insurance Services Inc., San Diego, is introducing a "What Will You Say?" campaign to go along with the LIFE disability month.
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State of Shock : Employee Benefits Adviser, May 1, 2011
Recently acquired by Digital Insurance, Bob Gaydos of Benefits Group of New England weighs in on health care reform in Vermont. "As the Vermont legislature moves to create a single-payer health care system, one broker works to keep employers informed and actively challenging its merit."
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This I Believe: A Philosophy for the Future :
Agent's Sales Journal, April 20, 2011
While I acknowledge the industry is in a tremendous state of flux, this I believe: change presents opportunity.
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Online handbook covers health care reform :
Business Insurance, March 21, 2011
Employee benefits agency Digital Insurance Inc. has published an online handbook about health care reform for employers.
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From Employers to Employees: How to Succeed in Tomorrow's Small-Business Market : Agent's Sales Journal, February 24, 2011
If you could examine the employee benefits sales toolbox of tomorrow's successful insurance agent, you would discover three items that do not exist today, particularly for those operating in the small and medium-sized business markets: integrated decision-support software and call center services designed for individual employees and their families; affordable wellness and lifestyle management resources; and methods to educate employees about how they can become better health care consumers.
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5 Questions to Ask Your Broker About Healthcare Reform :
Business News Daily, January 28, 2011
Small business owners are conflicted about where they stand on health insurance reform, a new survey shows.
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Main Street America - Insuring America's Small Business & Their Owners Transform Medical Loss Ratios Into a Winning Equation :
Insurance Journal, January 24, 2011

With the launch of the new year, the 2011 calendar marked the beginning of a significant transformation for the nation's insurance brokers - one that, frankly, didn't inspire celebration.
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Digital Insurance Buys Agencies in Virginia, North Carolina :
Insurance & Financial Advisor, January 18, 2011

An Atlanta-based employee benefits agency specializing in insurance for small businesses and mid-sized companies has acquired separate agencies in Northern Virginia and Raleigh, N.C.
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2010

52 More Prospecting Tips for 52 More Weeks :
Property and Casualty 360°, December 13, 2010
Shortly after passage of the Patient Protection and Affordable Care Act, American Agent & Broker spoke with Adam Bruckman, president and chief executive officer of Digital Insurance Inc., a national employee benefits broker based in Atlanta, about the law and its potential impact on agents and brokers.
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The New Health Care Law: What it means to agents & brokers :
Property and Casualty 360°, December 13, 2010

Shortly after passage of the Patient Protection and Affordable Care Act, American Agent & Broker spoke with Adam Bruckman, president and chief executive officer of Digital Insurance Inc., a national employee benefits broker based in Atlanta, about the law and its potential impact on agents and brokers.
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Adept Broker Can Help Select Right Benefits :
Atlanta Business Chronicle, November 18, 2010

While many businesses may wait until 2014 to comply with insurance changes driven by health-care reform, savvy executives are taking action now. These companies will not only be better prepared for the future but also can take advantage of potential tax credits available today, as well as innovative cost savings that may later disappear.
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The Countdown Begins: Crossing the Finish Line :
Leader's Edge, November 2010
If you've ever run cross-country, you know that, with the finish line out of sight, it can feel like you'll never cross it. Parties to an M&A transaction know exactly how the cross-country runner feels. Sometimes you just wonder: Will I ever get this deal done?
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6 Steps for Getting Ahead in the Benefits Marketplace of the Future :
Agent's Sales Journal, October 14, 2010
As health care reform threatens to shake the foundation of our industry, brokers and agents are trying to understand where they will fit in as the employee benefits marketplace realigns.
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Agency Rollups Pick Up Speed :
Life & Health National Underwriter, October 25, 2010
In the agency world, recent M&A activity is suggesting that the economy might be picking up, slowly but surely.
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DI Dash Raises $300,000 for Children's :
Children's Healthcare of Atlanta Corporate Connections, October 15, 2010

More than 700 runners participated in the August 5K through the streets of Marietta. "We had a great time and love doing it for Children's Healthcare of Atlanta," said Adam Bruckman, President and CEO, Digital Insurance.
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Galleria Focus: Digital Insurance :
Atlanta Galleria Now, October 14, 2010
At Atlanta Galleria, we are proud of all the work our tenants do for the community. We recently had the pleasure of talking to Adam Bruckman, president and CEO of Digital Insurance, who has been with the company since its founding in 2000. We talked with him about the DI Dash, an annual 5K run benefiting Children's Healthcare of Atlanta, as well as about Digital Insurance's overall business.

We Design A Plan to Fit Small Businesses :
Atlanta Journal Constitution, October 3, 2010
The goal of Atlanta-based Digital Insurance is to make life easier for small businesses that are struggling to offer health benefits for their employees in days of skyrocketing health costs.
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PPACA: Distributor is Shopping for Health Agencies :
Life & Health National Underwriter, September 21, 2010

Digital Insurance, Atlanta, a privately held firm that sells health coverage to small and midsize employers, says it will be using acquisitions to expand local market presence.
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Employee Benefit Adviser of the Year :
Employee Benefit Adviser, September 2010
A rare combination of empathy and a formidable work ethic have powered the extraordinary career of the 2010 Employee Benefit Adviser of the Year, Digital Insurance's Annette Bechtold.
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California Makes Early Progress on Healthcare Exchanges :
Life & Health National Underwriter, September 27, 2010
California, with a state government as vast and complex as many developed nations, is posed to take on a new role as the blueprint for a new distribution mechanism for health insurance. It is all part of the sweeping federal healthcare reform package signed into law earlier this year.
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When Selling Employee Benefits to Small Businesses, Knowledge is Power : Agent's Sales Journal, September 12, 2010
Selling benefits to small businesses is very different than it was even one year ago. Health care reform, combined with escalating costs, has dramatically changed the conversation. Any consultative discussion with a small employer needs to focus on these two core issues.
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Impact of Healthcare Reform on Small Business Brokers, Agents Focus of June TBAHU Meeting : Daily Business News June 3, 2010
Brett Rosen, Senior Vice President, Digital Insurance, will share with attendees his insights into what risks group health agents may face in the wake of healthcare reform, as well as opportunities created by the new legislation.
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Twist of Fate : Leader's Edge May, 2010
The rubric of the old benefits model turns into a new group benefits opportunity.
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How Producers Can Earn More Through Working Harder :
Agent's Sales Journal April, 2010

The benefits of embracing reduced commissions and increased competition.
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Banks Pull Back to Preserve Capital - Big Brokers Ready to Buy :
Leader's Edge April, 2010

While 2009 was one of the least active M&A periods of the decade, there were still significant events worth noting.
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The new healthcare law: What it means to agents and brokers :
American Agent & Broker March 25, 2010

Digital Insurance's Adam Bruckman on the law and its potential impact on agents and brokers.
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Small is beautiful : American Agent & Broker March, 2010
Creative thinkers are discovering the benefits of using strategic partnerships to manage even their smallest employee benefits accounts.
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As Goes the Digital Nation, So Does Digital Insurance :
Employee Benefit News March 5, 2010

Digital's innovative vacation policy.
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How Small Group Partnerships Help Agencies to Grow Employee Benefit Revenue : Insurance Journal January 25, 2010
Gibson Insurance Group and Bolton & Company tell their tales of growth.
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REBOOT! : Leader's Edge January/February, 2010
Leader's Edge magazine features Digital's winning evolution led by President/CEO Adam Bruckman and team.
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2009

The EBA Raw Bar with Adam Bruckman of Digital Insurance :
Employee Benefit Adviser October, 2009

Digital Insurance's Adam Bruckman weighs in on what positive numbers from the Congressional Budget Office could do for the Finance Committee's bill and health reform efforts moving forward.
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Preparing for the Unknown : Employee Benefits Adviser, October 2009
As Congress resumed its debate on health care last month, Employee Benefit Adviser caught up with Adam Bruckman. Bruckman has closely followed the activity on Capitol Hill to keep both his small group clients and fellow brokers apprised of how to prepare for whatever may be crossing the president's desk.
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Healthcare Reform Hitting Home : Business to Business, July 2009
What employer mandates might mean for Georgia small businesses.
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A Small Biz Insurance Broker's View of Health Reform : Chicago Business, July 2009
Crain's contributor Steve Hendershot asks Brian Melanson to assess the impact of health insurance reform on small businesses.
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Embracing Technology in a People Business : Health Insurance Underwriter, June 2009
Insurance is a personal business. To free agents to build relationships with prospects and clients, many firms embrace technologies to drive efficiencies.
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Acquisition Strategies Not the Same for All Buyers : P&C National Underwriter, May 2009
While buyers of insurance agencies may not share the same strategies for purchasing agencies, they all have clear ideas about why they make the deals they do, according to a recent panel discussion.
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Got the Urge to Merge? : P&C National Underwriter, May 2009
A panel of some of the biggest buyers offered some very keen insights into the hurdles agencies must clear to attract a buyer and earn top dollar on a sale in this capital-starved market.
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Letter to the Editor : Employee Benefits Adviser, March 2009
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Navigate the perfect storm with segmentation : Benefits Selling, January 2009
These days, managing small group health insurance can be an unhealthy business proposition for independent, small and regional insurance agencies.
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2008

Focus on small-business benefits proves profitable :
Atlanta Business Chronicle, November 2008

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The EBA Raw Bar with Mike Sullivan of Digital Insurance :
Employee Benefit Adviser November, 2008

Digital Insurance continues to prove itself as both a busy and dynamic player in the health benefits brokerage space. Listen in as Sullivan brings us up to speed on the company's recent acquisitions and other activities.
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Sky's the limit : Employee Benefit Adviser March, 2008
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The EBA Raw Bar with Mike Sullivan of Digital Insurance :
Employee Benefit Advisor February, 2008

Brokers regularly struggle with building the right book of business for their firm. Listen in as Mike Sullivan shares some of what he has learned about client segmentation and book management.
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2007

To sell or not to sell : Health Insurance Underwriter, December 2007
That is the question many independent agents are asking themselves these days
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New products, alternative services help solve Catch-22 of small client servicing : Employee Benefit Adviser, August 2007
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Goliath service for David employers : Employee Benefit News, May 2007
Big brokers partner to boost small-client service
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Big brokers partner to unlock small-client value :
Employee Benefit Adviser, February 2007

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Success Stories - Case studies in benefit management : BenefitNews.com
Digital Insurance expands service solution in small group benefits marketplace
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2004

Employee benefits for smaller accounts : Rough Notes Magazine, June 2004
Outsourcing can improve service and retention
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2003

Digital Insurance helps brokers serve small group market :
Employee Benefits News, September 2003

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Outsourcing and total cost of ownership details :
Excerpts from Harvard Business Review & Business Week
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